| |
|
|
IMPORTANT
TERMS IN MODELING |
| |
|
|
ADVERTISING AGENCY |
creates advertising campaigns for clients, selects models. |
|
ART DIRECTOR |
artist who creates layout for ads, illustrates model's poses. |
|
BLOCKING |
the actual physical movements by actors in any scene. |
|
BLOWUP |
enlargement photo from a negative or slide. |
|
BOOKER |
person at agency who sets appointments for models. |
|
BOOK OUT |
when you tell your agency that you are unavailable to work for
certain day(s). |
|
BUYOUT |
advance payment for future use of a print ad or a commercial
for a specific period of time. |
|
CASTING |
choosing models/actors for a specific job |
|
CATALOGUE MODELING |
posing for mail order items for major retailers. |
|
CATTLE CALL |
several agencies send many models of the same general type to a
casting session. |
|
COMMENTARY |
script used to describe clothes for a fashion show. |
|
COMMERCIAL |
promotional advertisement on TV, radio or other media. |
|
COMMISSION |
a
percentage of model's fee required as payment to agency. |
|
COMPOSITE CARD |
card with 35 photos of model and their details to promote and
distribute to prospective clients. |
|
CREATIVE DIRECTOR |
ad agency employee who determines the model type. |
|
FADS |
an overdone fashion; passing craze. |
|
FASHION COORDINATOR |
puts fashion shows outfits together in retail stores. |
|
FIT MODELING |
modelling the original sample garment to test for sizing
clients chose a model whose measurements match the sample size
exactly. |
|
FORMAL FASHION
SHOW, RUNWAY SHOW |
invited audience, stage, music; models walk down runway to show
designer clothing. |
|
FREELANCE |
modelling for many clients without agency representation. |
|
FULL:LENGTH SHOT |
head to toe photograph. |
|
HEADSHEET |
agency sheet, poster, or book of models they represent that
goes to prospective clients. |
|
HIGH FASHION |
extreme, chic, sophisticated model type. |
|
ILLUSTRATION
MODEL |
poses for artists. |
|
INFORMAL FASHION
SHOW |
in stores or
restaurants, walk around, no runway |
|
LINEUP |
Position of model
and garment in a fashion show. |
|
LOCATION |
assignment site
outside the studio. |
|
MARKET WEEK |
46 times per
year when seasonal clothing lines are shown to buyers. |
|
MODEL BAG |
a large tote in
which you carry all your makeup and working essentials. |
|
MODEL RELEASE |
contract in which
the model gives permission to use the photo as the client
specifies. |
|
MODEL AGENCY |
represents model
for employment and receives a percentage of the bookings. |
|
MONOLOGUE |
a scene performed
by one person for a client, that reflects a particular mood and
demonstrates your acting talent. |
|
OPEN CALL |
casting when the
client sees all models suitable for the type requested. |
|
PORTFOLIO |
casebook which
show the model at his/her photogenic best and samples of their
work (tearsheets). |
|
PRINTWORK |
photography taken
for catalogue and mail order, books, brochures, ads for
magazines or newspapers, magazine covers, commercial
photography for household products, business products and
services, glamour products. |
|
PROOF |
intermediate
stage of photo development from which you can chose best poses. |
|
PUBLIC RELATIONS |
creating an image
of a product or service in the eyes of the public, mainly
through newspaper articles. |
|
RESIDUALS |
additional money
paid when a piece runs in repeat. |
|
ROUNDS |
calling on
prospective clients for photography and television. |
|
RUNWAY |
a narrow raised
platform on which the model shows the clothing. |
|
SCOUT |
to look for
prospective models from other, smaller agencies, other
locations. |
|
SHOWROOM WORK |
manufacturer's
showcase of a clothing line to buyers using live models when
the seasonal clothing designs are being shown. |
|
SLATE |
to state your
name on camera before your commercial audition. |
|
SPEC SHOT |
photographer's
idea of a comp, which he/she hopes to sell to the client. |
|
SPOKESPERSON |
model chosen to
explain the features of a product/service. |
|
STATS |
Statistical
information of a model, including measurements, size, height,
etc |
|
STOCK
PHOTOGRAPHER |
one whose work is
not for a specific client or job, but whose photos get listed
in a general catalogue by number for any client to select. |
|
STORYBOARD |
artwork that
shows each scene of a commercial. |
|
STROBE |
light unit used
by a photographer. |
|
TESTIMONIAL |
celebrity
declaration to the value of a product/service; improvisational
endorsement of a product or service that the actor has
officially tested, used and approved. |
|
TEST SHOTS; TEST
PHOTOGRAPHY |
free or low cost
photos used to build a beginning portfolio 3/4. |
|
SHOTS |
photo from head
to mid thigh. |
|
TRADE SHOWS |
industry
promotional display of products/services usually in a hotel or
convention centre. |
|
TRANSPARENCIES |
the slide forms
of a photograph. |
|
TRUNK SHOW |
informal modeling
of one specific designer line, usually in a store or small
boutique. |
|
USAGE |
additional fees
for higher exposure, like a billboard or national use. |
|
WEATHER PERMIT |
a location job
that is dependent on fair weather, may be cancelled the day
before or that morning. |
| |
|